8:00 - 9:00

Mon - Fri

+91 9310 193 358

For Appointment

What we are

Choraria Finance is a Delhi-based nonbanking finance company engaged in providing microfinance and funding in Property, Shares Pledging, Loan Assistance and Managing your financial Portfolio. The Choraria Finance Group contains 3 different entities –

  • Financial Consultancy – Anju Consultants Pvt. Ltd.
  • Asset Management – Anju Assets Pvt. Ltd.
  • Public Welfare – Anju Choraria Charitable Trust

Our Vision

Our vision as a Finance Group focuses on helping others achieve financial goals, as well as understanding of each client’s unique purpose, mission and values. We strive to empower clients by offering education, tools and resources aimed at facilitating clear communication and bringing definition to their ambitions and objectives. Each client has different ideas about what makes life great. We take the burden out of managing the financial details so clients can enjoy life’s journey and live out their unique purpose. We strive to be a force of calm, a navigator in the face of anxiety and uncertainty that all too often accompany financial success.

Core Value

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Individual Approach

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100% Success

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100% Satisfaction

Our Mission

  • To help those who are at the bottom of the pyramid.
  • To work with vigour, dedication and innovation to achieve excellence in service, quality, reliability, safety and customer care as the ultimate goal.
  • To earn the trust and confidence of all stakeholders, exceeding their expectations and making the Company a respected household name.
  • To consistently achieve high growth and the highest levels of productivity.
  • To be a technology-driven, efficient and financially sound organisation.
  • To contribute towards community development and nation-building.
  • To be a responsible corporate citizen nurturing human values and concern for society, the environment and, above all, the people.
  • To promote a work culture that fosters individual growth, team spirit and creativity to overcome challenges and attain goals.
  • To encourage ideas, talent and value systems. To uphold the guiding principles of trust, integrity and transparency in all aspects of interactions and dealings.

Our Business values

We always adhere, individually and collectively, to our commitments, our values, and the ethical conduct of our business.

  • To our customers, we are committed to providing quality products and services that consistently represent an exceptional value and result in high customer satisfaction.
  • To the society, we are committed to improving the status of living for a large section of the population through our passion for financial inclusion.
  • To our employees, we are committed to offering a rewarding workplace that encourages mutual respect, communication, openness to challenge, and the opportunity for both personal and professional growth.
  • To our investors, we are committed to creating value and consistently delivering outstanding financial returns.